Compared to 2021, did your 2022 marketing budget:
Increase
Decrease
Stay the same
Compared to 2021, do you expect your investment in any of the following areas to increase? (Select all that apply)
Content marketing (ebooks, white papers, case studies, etc.)
Direct mail
Pay-per-click (PPC)/Website ads
Trade shows
Social media
Webinars
Video marketing
Which of the following is most important as a marketing priority in 2022?
Improve ROI tracking
Gain alignment with leadership and other departments
Improve lead quality
Improve customer experience
Which of the following 2022 marketing trends are you most likely to invest in? (Select all that apply)
Account-Based Marketing (ABM)
Augmented Reality (AR) Virtual Reality (VR) - (e.g. 3D plant/machine tours)
Branded audio content (e.g. podcasts)
Conversational marketing (e.g. live chat, chat bots)
How do you anticipate driving the most growth for your organization in 2022?
Customer aquisition
Cross-sel/Up-sell to existing customers
Entering new markets
New product launch
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